Anheuser-Busch and Labatt see red over Brick Brewing’s lime green

Anheuser-Busch and its Canadian division, Labatt,  have sued Canadian beer company Brick Brewing over its recently released lime flavoured beer.

Anheuser-Busch and Labatt claim that Brick Brewing’s Red Baron Lime labels and promotional materials infringe the plaintiffs’ Bud Light Lime trade-marks and will result in confusion between the parties’ products. The plaintiffs are seeking an injunction, unspecified monetary damages and $500,000 (CDN) punitive damages. The allegations have not been proven in court.

This not the first time Labatt and Brick have tangled.  Labatt and Brick settled a trade-mark infringement action in June. In that lawsuit, Labatt alleged that Brick’s Red Baron beer packaging was too similar to Labatt’s Brava beer. Those allegations were also not proven in court.

This time, Anheuser-Busch and Labatt may have a fight on their hands.  Brick’s CEO said he does not intend to settle the current lawsuit.

It remains to be seen whether Canada’s Federal Court will give the plaintiffs’ claims a green or red light.

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  1. [...] Labatt sued Red Brick Brewing, alleging Red Brick’s promotional materials and packaging for its lime [...]

  2. [...] Update on Labatt v. Brick Brewing Lawsuit over Lime Beer Marketing Magazine reports that Anheuser-Busch and Labatt have amended their Statement of Claim in their lawsuit against Brick Brewing over Brick’s lime flavoured beer, previously reported here. [...]



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