Proposed amendments to Canada’s Tobacco Act would further limit cigarette advertising

Canada’s Health Minister has introduced a bill, Bill C-32, which would place additional restrictions on tobacco product advertising in Canada if enacted in its current form.

Currently, Canada’s Tobacco Act allows certain types of tobacco product advertising (information or brand-preference advertising) in:

  1. publications that are delivered by mail and addressed to an adult identified by name;
  2. signs in places where those under 18 years of age are banned by law; or
  3. publications that have a minimum adult readership of 85%.

Bill C-32 eliminates exception (3) above.

The bill was introduced in Canada’s Parliament on May 26, 2009. It usually takes several months before bills are enacted into law.

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