Facebook to launch personalized usernames June 13; opportunity for trade-mark owners to register their marks before

Yesterday, Facebook announced that its users will be able to sign up for user names as of 12:01 a.m. EDT June 13. The user name system will allow for those searching Facebook to find Facebook account holders who have a username by typing the user name after the Facebook URL (e.g. http://www.facebook.com/ipaddress).

Trade-mark owners can fill out a form on Facebook’s website to thwart registration of their marks as Facebook user names. The form is located at http://www.facebook.com/help/contact.php?show_form=username_rights.

While the form has a field for a trade-mark registration No., the form is silent as to whether the registration No. is mandatory and whether the registration No. must be for a United States trade-mark registration. If the registration No. is mandatory, it may mean that Facebook will not allow trade-mark owners to readily block registration of common law marks as user names. If the registration No. must be for a U.S. trade-mark registration, it may be more complicated for trade-mark owners who do not own U.S. trade-mark registrations to block the registration of their marks as user names.

If any readers have any insight as to whether the registration No. is mandatory and/or if  the form only applies to U.S. registered marks, please share your insights in the comments for this post.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: