Canadian cigarette packs may display new warnings: Health Canada

Health Canada is testing 49 new health warnings for possible placement on Canadian cigarette packages. The warnings are being test for  credibility, efficacy, readability and relevance.

Two of the warnings feature photographs of a Canadian anti-smoking activist taken just before she died from cancer. It is reported that focus groups of Canadian smokers rated those images has having the greatest impact.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: