Molson sues Labatt over mountain trade-mark
The beer wars are back!
First, Labatt sued Red Brick Brewing, alleging Red Brick’s promotional materials and packaging for its lime flavoured beer infringe Labatt’s rights in the copyright and trade-marks associated with Labatt’s lime beer product. Now, Molson Coors Canada has sued Labatt, alleging that a mountain logo used at the end of a Kokanee TV spot and on the Kokanee website is confusingly similar to the Coors Light mountain logo. A comparison of Labatt’s and Molson’s respective mountain logos is available here.
Molson is seeking $10 million (Canadian) in damages and a permanent injunction against the use of the Kokanee mountain icon. The allegations have not been proven in court.
It looks like Labatt intends to fight the lawsuit. In a statement released yesterday, Labatt defended its use of the Kokanee mountain icon from a marketing and intellectual property law standpoint.